KidSport Greater Victoria

KidSport™ Victoria exists to ensure that kids in need can benefit from participation in a season of sport.

Our Impact Why We Exist

Kids need sports. Not only for the obvious health benefits, but sport also allows kids to learn teamwork, fair play, dedication and commitment, and increases a child's self-confidence. All of this helps pave the way to happy, productive lives in the future. KidSport™ Victoria’s goal is to ensure that kids from low income families can participate in a season of sport.

KidSport Greater Victoria funds 5000!Our Story What We Do

KidSport™ Victoria is a non-profit organization that is part of a national and provincial network of community-based volunteer groups whose goal is to ensure that kids in financial need have access to the positive experience of sport and physical activity. We believe that sport and physical activity provides a life-long opportunity for self-expression, goal setting, dedication, positive thinking and increased self-confidence for kids.

We achieve our mission by:

  • Facilitating the acquisition of funds from existing and new community events that have the capacity to generate resources for KidSport™ Victoria;
  • Developing partnerships with individuals, organizations and foundations whose philanthropic objectives match with those of KidSport™ Victoria
  • Communicating the opportunity for physical activity and sport program funding for financially disadvantaged families;
  • Demonstrating the value of gender equity in the allocation of resources and in the organizational structure.

The Thrifty Foods Kids Run - one of our biggest annual events and fundraisers.Our Programs How We Do It

Thanks to amazing community support, KidSport™ Greater Victoria has funded more than 10,400 local children into sport in the last 15 years, at a cost of over $2,339,889. Every year we receive applications from even more families in need, along with incredible thank you notes from the children and their families who have benefited from KidSport™ funding.  In 2016 alone, we reached 1421 local children living in financial need, with $392,200 in season of sport registration funding - more than ever before.

Child poverty is on the rise, and the costs associated with participation in sport increase annually. These factors make it increasingly difficult for many children to access sport. It is estimated that over 12,000 children, one in five children, in Greater Victoria live at or below the poverty level. Ensuring that children have access to sport, and the values and skills that sport teaches, is more critical than ever.

With obesity trends among boys and girls on a dramatic incline, it is more important than ever for youth to be accessing fun, productive sources of physical activity. In the last 26 years, childhood obesity in Canada has more than tripled - demonstrating the significant strain on children and their families in terms of physical, mental, and emotional health. Canadian youth average less than half the recommended guideline for daily activity (30min/day vs guideline of 60 min daily). When a young person has opportunity to learn and grow on the playing field with their peers, they form long term social bonds, and lasting confidence related to leadership, physical ability, self-perception, teamwork, and more. This translates to improved self-esteem, decreased stress, and increased feelings of self-sufficiency and determination.

Please visit our website to learn more about our organization.

What You Can Do

KidSport™ Greater Victoria is able to provide sport registration fee grants to children in financial need, and support community projects, thanks to the generous support it receives from event proceeds, partnerships, donations, grants and bequests.

Make KidSportyour Charity of Choice

Charity of Choice events can include any event that your organization wishes to put on to raise funds for a good cause: dress down days, golf tournaments, running events, auctions, or banquets. Designate KidSport™ Greater Victoria as your organization's charity of choice and help local children in need. Donate all or a portion of the proceeds from the event. Your organization can also receive a charitable tax receipt for the money it donates to KidSport™.

For more information on becoming a Charity of Choice contact us.

Should you wish to Sponsor an event or donate a prize to an event that KidSport™ is involved with please contact us.

The current economy has taken its toll on fundraising events that have, in the past, provided very significant funding to KidSport™ Greater Victoria. If you have ideas around future fundraising initiatives, please let us know!


Jill Shaw
Executive Director
Charitable Number: 862125986RR0003

Donate Now


Join the Conversation